The Buyer's Pyramid

Let’s talk about how to attract your ideal clients honestly and authentically.

Some coaches promise quick riches by showcasing a luxurious lifestyle, which often resembles a pyramid scheme selling illusions.

Now, let’s explore a different kind of pyramid—the buyer’s pyramid:

🔍 3% are actively looking to purchase.

📚 17% are gathering information to solve a problem.

🤔 20% are aware of their issue but aren’t considering solutions yet.

❓ 60% are unaware they have a problem that could be improved.

Did you know that only 3% of people are ready to buy from you? This assumes you’re clear about what you’re offering and can succinctly explain it.

This model, derived from various marketing studies and often attributed to sales experts like Chet Holmes, illustrates different stages of customer awareness and readiness to purchase.

So, where does Soul’s Branding come in? It helps you detach from the outcome and build your brand from your core, rather than on fleeting trends. It helps you understand why you’re doing it.

𓆩♡𓆪 Here’s the key insight: Brands and success are built with clarity and a deep understanding of your value, enabling you to reach the other 97%. Your work is not to push everyone through the pyramid to make them buyers but to stay true to your message and expertise, welcoming buyers at every level who choose to engage with you.

Do you see why I cringe at ads promising clients expansiveness in 3 months without ads, strategy, or significant time invested? It resembles a pyramid scheme, leading to personal doubt and audience burnout.

✧₊⁺ Let's instead grow happy like a rich hippie.